Puneet Singh Bhatia (Senior Director, Axtria) is a digital marketing professional with over 18 years of experience. He has been conferred with ‘100 Most Influential Marketing Tech Leaders’ award by the CMO Council and World Marketing Congress in 2016 followed by the ‘100 Most Innovative Marketing Tech Leaders’ award in 2018 and ‘Marketing Mavericks’ title in 2021.
Content –
UNIT I – BASICS OF DIGITAL MARKETING
1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing,
UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT
4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition,
UNIT III – DIGITAL MARKETING PLANNING AND SETUP
6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up
UNIT IV – DIGITAL MARKETING EXECUTION
8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements
UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE
10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing
